• USP Data
  • United Kingdom
  • https://www.uspdata.co.uk/
  • Web Application Development
About the Business:

USP data is a knowledge hub to help businesses with research, mergers & acquisitions, bench-marking competitors, keeping track of customers/suppliers, gathering data about sales prospects, and generating data analysis reports for their business achievements and target analysis.

Challenges:

Inaccurate Data, Only Words & Figures, No Figures, Cluttered UI, UI/UX & Multi-Tenant Architecture.

Solution: 
  1. Ensuring Data Accuracy:
  • Data Validation and Cleaning: Implement robust data validation and cleaning processes to ensure data accuracy. Use AI and machine learning algorithms to detect and correct inaccuracies.
  • Third-Party Data Integration: Integrate with trusted third-party data sources for verification and cross-referencing of data.
  1. Enhancing Data Presentation:
  • Data Visualization: Incorporate charts, graphs, and dashboards to present data visually. Tools like D3.js or Chart.js can be used to create interactive data visualizations.
  • Interactive Reports: Allow users to generate and customize reports with visual elements.
  1. Simplifying UI:
  • UI Redesign: Redesign the user interface focusing on simplicity and ease of use. Follow modern UI/UX principles.
  • User Feedback Loop: Implement a user feedback loop to continuously gather feedback and improve the interface.
  1. Improving UX:
  • User-Centric Design: Conduct user research to understand user needs and pain points. 
Outcomes: 
  • 76% increase in Trial Users 
  • 68% Time reduced to manage data 
  • 57% Time reduced in customer acquisition 
  • 90% increase in sales
Technologies Used:

Java, Frontbase, MySQL, HTML, CSS & JS

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